Generation Y, a.k.a. Millennials, are the largest generation on the planet right now since the Baby Boomers. Their spending and investment habits are becoming more predictable with most arrows pointing to an increase in sustainable investing.  

Recently, a Visual Capitalist article published a study that found that investments in social change issues have risen by 33% in the last two years--mainly thanks to Millennials. Perhaps this escalation in sustainable investing can be attributed to a surge in modern civil rights movements, as well as an overall increase in advocacy and awareness regarding social change issues.

Many young Americans these days are investing in issues that will render positive social change, and a majority don’t seem to mind that they’re not necessarily seeing a financial return (Visual Capitalist). This trend has led to an increase in crowdfunding and grassroots efforts. Furthermore, this generation is coming to the realization that you can be a philanthropist almost regardless of your financial situation. Whether it’s donating $1 to a shelter that’s about to euthanize dogs that weren’t adopted, or investing $1,000 in clean energy project, every dollar makes a difference.

Every generation is defined by how it impacts the world, and I believe that Generation Y will be defined as the generation that increased their investment in humanity and produced more philanthropists at almost every socioeconomic level than any other generation before them. Talk about a positive ripple effect!

Questions:

• In your own words, what is sustainable investing?
• How is sustainable investing like regular investing? How is it different?
• Have you ever donated to a social change issue that you felt strongly about? Do you feel like you made a difference?
• Regardless of the amount, what are some ways you can set aside money right now to donate or put towards sustainable investing in the near future?

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If you liked this article, be sure to check out our activities on philanthropy to learn how giving back can start a positive ripple effect!

About the Author

Danielle Bautista

Danielle is a native of Southern California and a recent graduate from the University of Maine, where she braved the frigid winters—a feat in and of itself—and earned her Bachelor's degree in International Affairs. She has a passion for working with non-profit organizations and serving populations in underprivileged communities. When Danielle isn't writing NGPF blog posts, spearheading various outreach projects, or managing contests and flash surveys, you can find her doing some sort of outdoor activity, learning a new hobby, or cracking what she thinks are witty puns!

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