Answer: Nike

Questions:

• How important are brands when you making decisions about footwear? Explain.
• Has your choice of brands evolved as you moved from middle school to high school? What are the different choices that you are making?
• As you look around at what your friends and other students at your school are buying, what do you think are the most popular brands? 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Piper Jaffray report)

Brands matter—45% of teens say “brand” is most important in making a purchase vs. 33% six years ago

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Why do teens crave what's cool? Check out this PBS NewsHour segment from our Video Library on the brain science that makes us choose brands. 

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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