Interesting chart showing the linkages among users of social media platforms (from Pew Research); great data table to build analytical and critical thinking skills using a topic that engages your students:

Note: Reciprocity between websites refers to the percentage of users of one site using another website. In the chart above, 27% of Facebook users also use WhatsApp (which curiously is owned by Facebook). 

Questions:

• Which two social media sites have the strongest linkage (or reciprocity) where the highest percentage of their users use the other's website too? Weakest links? 
• Social media sites are all competing for user attention. Based on the numbers above, which company do you think is in a stronger position, Snapchat or Instagram? 
• What do you think are the factors that determine reciprocity between websites?
• Based on the data in the table above, which social media site do you think is most popular? Least popular? Explain. 

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Wondering how personal finance teachers use social media? Get the answers in this NGPF 2018 Flash Survey. 

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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