By now, you realize that I am a data geek, so it would only seem natural that I obsess over our website statistics and the story it tells about how educators, students, parents and others who stumble across our website use us. Please note that we don’t track individual users on our site and get our aggregate data from Google Analytics, a web analytics service provided by Google.

I thought I would choose a day from last week. How about Wednesday, March 29th? Here is what I can tell you about that day:

• Users visited 318 unique webpages on our site. NGPF touts the comprehensive nature  of its content offering and it is gratifying to know that teachers find value in so many different webpages on our website!
  • Teachers come looking for curriculum, which is our second most visited page after our home page which is #1.
  • In terms of most popular lessons on this day, Tax was #1 (April 15h is right around the corner), Budgeting was #2 and Types of Credit was #3
  • Favorite blog post: Looking for A Hands-On Budgeting Activity
  • Favorite interactive: Basic Banking Activities
  • Here are a few pages that I love that had all of one visitor on March 29th (I am glad that at least someone found them):
    • Podcast: How Does Scarcity Impact Our Brains?
    • Video: A Study in Contrasts: How Can One NBA Star Lose $110 Million While Another Earns Hundreds of Millions Post-NBA?
    • Video Montage: 50 Ways To Swipe Your Credit (or Debit) Card Numbers (with apologies to Paul Simon)
  • Peak visits t0 our website occurred at 9am ET
  • Compared to last year on the same date, the number of visitors and sessions on our website have more than doubled!

• In terms of geographical reach…
  • We had users from 48 states visit our website on March 29th with Idaho and Maine the lone holdouts (making my trip to Maine later this month all the more important!)
  • Texas, Florida and California were the top three states in terms of users
  • Users came from close to 600 different cities
  • This reach is particularly notable given our minimal marketing budget and how young we are as an organization (this is our second full school year)
  • We had some international visitors too, with users from 25 different countries, including Canada, Australia, Malaysia and India

• In terms of other sites referring users to our site…
  • Our Twitter and Facebook pages were #1 and #2 in terms of referrals.
  • Users also came to us through the Jump$tart Clearinghouse (thank you Anne!), the California Department of Education website, the state of Washington and Oklahoma financial education resource lists.

We are so grateful to you, the educators, who make such a difference by providing these valuable life skills to your students. Thank you for visiting our website and finding value in what we do!

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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