The TikTok video you made in your spare time went viral and hit a million views. Time to quit your day job? 

Answer: Between $20 and $40 (or 2-4 cents per 1,000 views)

Questions:

• Have you or any of your friends built an audience on TikTok? How easy or difficult was it? 
• Are there other ways to make money from having a significant set of followers on TikTok? 
• Does this information impact your opinion of whether you can make a living off of TikTok videos? 

Here are the ready-to-go slides for this Question of the Day that you can use in your classroom

Behind the numbers (Influencer Marketing Hub): 

"According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

TikTok committed $300 million for this program, which would then be paid out to eligible creators depending on the number of views they get. So for instance, considering the payment amount highlighted above, you could earn about $20-$50 for a million views. And the more views you get, the better you’ll earn."

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Your students can put their influencer skills to the test with NGPF's Influenc'd arcade game. 

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Looking for other TikTok-related content on the NGPF site? Here's what our search found. 

About the Author

Ryan Wood

Ryan is the Partnerships and Adoption Manager for Next Gen Personal Finance’s midwest region. He brings his experience as a former teacher, curriculum designer, and sales and marketing professional to state organizations and school districts in supporting the implementation of their personal financial education efforts. He graduated from the University of Wisconsin-Green Bay and earned his teaching credential from Saint Mary’s University in Winona, Minnesota. He proudly taught at two rural high schools in Wisconsin before transitioning to curriculum design at NGPF, and is now excited to be on the front lines in delivering the best possible financial education in the midwest. He and his wife have three beautiful daughters, each of which inspire him to share the impact of being sound financial stewards both at home and as lifelong learners.

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