If you are an Eagles or a Chiefs fan, it's all about the game...for many of the rest of us, it's all about the ads! 

Answer: $7.0 million 

Yes, Super Bowl ads are now being released weeks ahead of time: 

Questions:

• What is this specific advertiser trying to accomplish in this commercial? Is the ad effective? 
• What do you they want you to remember about their brand?
•  In an era with so many streaming services that have trained consumers to watch shows without any ads, why do advertisers spend so much on Super Bowl ads?
• Which types of companies do you think benefit the most from their Super Bowl ads?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers and the ads (USA Today); links to ads that have been released!): 

The cost for a spot in the Super Bowl 57 ad lineup is said to be in the $7-plus-million range, a record-high price tag that tops 2022’s $6.5 million for a 30-second commercial. But the hefty sum has not kept brands from jumping into the national spotlight, with FOX’s inventory reportedly 95% filled. (Interestingly, FOX sold out in late November for the 2020 Super Bowl.)

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Supplementary: Great opportunities for math teacher using this Google sheet which tracks the annual cost to advertise at the Super Bowl. 

• Which year saw the largest increase in ad cost?
• What are the trends with viewership at the game? Trends with cost of advertising? Is there a relationship between the two?
• What has been the average annual growth in ad costs from 1967 to 2021? 

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Here's additional advertising related activities that the NGPF search tool discovered.  

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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