It's almost unbelievable how sharply Amazon's market share has increased.

Answer: 56.7%

Questions: 

• How often do you use Amazon to make purchases?
• Would you prefer to purchase something online via a website like Amazon or in-person at a retail store? Why?
• Given how easy it is to purchase things from Amazon, what strategies can you use to limit your impulse purchases?
• In five years, do you think people will be making purchases more or less online? Explain.

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (PYMNTS): 

"Nearly 60% of all online retail purchases in the U.S. were done on Amazon last year, new PYMNTS data show, reflecting the company’s tightening grip on eCommerce sales and a continuation of the stair step market share advance it has made over the past twenty years.

In fact, the new findings defy the logic that says it gets harder to grow a large business, having doubled its share of the domestic retail piece to 56.7% in 2021 from 28.1% in 2014."

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Explore how much marketing influences your purchasing decisions in ANALYZE: The Influence of Advertisements

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NGPF's Consumer Skills unit helps arm your students with the skills needed to be savvy consumers

About the Author

Ryan Wood

Ryan grew up with and maintains a love for learning. He graduated from the University of Wisconsin-Green Bay with a degree in Business Administration and worked in sports marketing for a number of years. After living in Texas, Colorado, Tennessee, and Minnesota, the call of education eventually brought Ryan back to his home state of Wisconsin where he was a Business and Marketing teacher for three years. In his free time he likes to spend time with his wife and daughter, play basketball, read, and go fishing. Now with NGPF, Ryan is excited to help teachers lead the most important course their students will ever take.

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