It's almost unbelievable how sharply Amazon's market share has increased.

Answer: 56.7%

Questions: 

• How often do you use Amazon to make purchases?
• Would you prefer to purchase something online via a website like Amazon or in-person at a retail store? Why?
• Given how easy it is to purchase things from Amazon, what strategies can you use to limit your impulse purchases?
• In five years, do you think people will be making purchases more or less online? Explain.

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (PYMNTS): 

"Nearly 60% of all online retail purchases in the U.S. were done on Amazon last year, new PYMNTS data show, reflecting the company’s tightening grip on eCommerce sales and a continuation of the stair step market share advance it has made over the past twenty years.

In fact, the new findings defy the logic that says it gets harder to grow a large business, having doubled its share of the domestic retail piece to 56.7% in 2021 from 28.1% in 2014."

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Explore how much marketing influences your purchasing decisions in ANALYZE: The Influence of Advertisements

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NGPF's Consumer Skills unit helps arm your students with the skills needed to be savvy consumers

About the Author

Ryan Wood

Ryan is the Partnerships and Adoption Manager for Next Gen Personal Finance’s midwest region. He brings his experience as a former teacher, curriculum designer, and sales and marketing professional to state organizations and school districts in supporting the implementation of their personal financial education efforts. He graduated from the University of Wisconsin-Green Bay and earned his teaching credential from Saint Mary’s University in Winona, Minnesota. He proudly taught at two rural high schools in Wisconsin before transitioning to curriculum design at NGPF, and is now excited to be on the front lines in delivering the best possible financial education in the midwest. He and his wife have three beautiful daughters, each of which inspire him to share the impact of being sound financial stewards both at home and as lifelong learners.

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