How many people do you think rely on the experience of others before making a purchase online?

Answer: 98%

Questions:

• Why do you think that so many people want to look at reviews before making a purchase? 
• Do you check online reviews prior to purchasing products? How do you know if reviews are credible? 
• Do you vary the amount of time you read reviews based on the cost of the item that you are looking to purchase? 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (re: Charity):

"We are generally uncertain when it comes to making decisions. That’s why 98% of us consult online reviews before we buy a product nowadays (according to Cialdini). Knowing that others have supported or purchased helps give us more certainty."

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NGPF's Consumer Skills unit will have your students ready to be savvy consumers.

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Did you know that we have a mini-unit on Behavioral Economics? Check it out here. 

About the Author

Ryan Wood

Ryan is the Partnerships and Adoption Manager for Next Gen Personal Finance’s midwest region. He brings his experience as a former teacher, curriculum designer, and sales and marketing professional to state organizations and school districts in supporting the implementation of their personal financial education efforts. He graduated from the University of Wisconsin-Green Bay and earned his teaching credential from Saint Mary’s University in Winona, Minnesota. He proudly taught at two rural high schools in Wisconsin before transitioning to curriculum design at NGPF, and is now excited to be on the front lines in delivering the best possible financial education in the midwest. He and his wife have three beautiful daughters, each of which inspire him to share the impact of being sound financial stewards both at home and as lifelong learners.

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