Feb 05, 2024

Question of the Day: What is the cost of a 30-second Super Bowl ad?

The biggest NFL contest of the year also happens to come with a big price tag for advertisers looking to score. 

Answer: About $7 million

Two people sitting on a couch, pointing excitedly at the tv, with a table full of snacks in front of them.

Questions:

  1. Do you think spending $7 million on a 30-second Super Bowl ad is a good investment for a company?
  2. Who is the target audience for Super Bowl ads? How might the demographics and interests of this audience justify the high cost of advertising during this event?
  3. How do Super Bowl ads contribute to building brand awareness as opposed to direct sales?
  4. What makes a Super Bowl ad successful? Can a smaller budget ad be just as effective if it's more creative?

 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

 

Behind the Numbers (AdAge):

"Brands are finalizing their Super Bowl ad plans for the Feb. 11 game in Las Vegas, where the Kansas City Chiefs, who are expected to be accompanied by their most famous fan, Taylor Swift, will take on the San Francisco 49ers.CBS in early November reported that ad inventory was virtually sold out. Commercials are going for about $7 million for a 30-second unit, similar to the 2023 game. Ad Age’s definition of a Super Bowl commercial includes all national spots between the coin toss and end of play."


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NGPF's Entrepreneurship mini-unit will give you lots of tools to get your students thinking like innovators and problem solvers!

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About the Author

Ryan Wood

Ryan is the Partnerships and Adoption Manager for Next Gen Personal Finance’s midwest region. He brings his experience as a former teacher, curriculum designer, and sales and marketing professional to state organizations and school districts in supporting the implementation of their personal financial education efforts. He graduated from the University of Wisconsin-Green Bay and earned his teaching credential from Saint Mary’s University in Winona, Minnesota. He proudly taught at two rural high schools in Wisconsin before transitioning to curriculum design at NGPF, and is now excited to be on the front lines in delivering the best possible financial education in the midwest. He and his wife have three beautiful daughters, each of which inspire him to share the impact of being sound financial stewards both at home and as lifelong learners.

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