Get LinkedIn, or get left out. How many employers are looking for this social media profile to see if you're the one?

Answer: 87%

Questions:

• What kind of information do you feel is important to include in a LinkedIn profile?
• How does the role of LinkedIn in job searching compare to other social media platforms?
• What are some potential benefits of connecting with professionals and peers on LinkedIn?
• How do you feel about the fact that the majority of employers report using LinkedIn as a tool to evaluate candidates?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (CNBC):

"According to Jobscan, 87% of recruiters use LinkedIn to source and vet job candidates. People with five or more skills listed on their profile, LinkedIn reports, are contacted up to 33x more by recruiters and other LinkedIn members and receive 17x more profile views, than those with fewer skills listed. 

When recruiters search for job candidates on LinkedIn, they typically search for people by location, skills and other keywords in the role’s description, McCaskill explains. 

Those skills are pulled directly from a user’s skills section on their profile — so if you have fewer than five skills listed, or haven’t updated that section in several months, you probably won’t appear in the recruiter’s search results. For LinkedIn to consider your profile “complete,” you must list at least five skills."

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Want more resources to help your students prepare for their professional journey? Visit NGPF's Career unit page.

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About the Author

Ryan Wood

Ryan grew up with and maintains a love for learning. He graduated from the University of Wisconsin-Green Bay with a degree in Business Administration and worked in sports marketing for a number of years. After living in Texas, Colorado, Tennessee, and Minnesota, the call of education eventually brought Ryan back to his home state of Wisconsin where he was a Business and Marketing teacher for three years. In his free time he likes to spend time with his wife and daughter, play basketball, read, and go fishing. Now with NGPF, Ryan is excited to help teachers lead the most important course their students will ever take.

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