Teens might be more financially savvy than they get credit for.

Answer: 70%

The vast majority of teens only trust a brand after carrying out their own research. Although this percentage is similar to value for Millennials, teens are increasingly relying on social media for independent reviews.

Questions:

1. What research, if any, do you do before making a purchase?
2. Why do you think independent reviews are more important to Gen Z than older generations?
3. How do you think this trend will impact the way businesses market their products?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Archrival):

"Zs are diving deep into the feed to decide whether or not to buy products of all kinds. ​“I always, always do my research. I go straight to TikTok before I click ​‘Purchase,’” says Cristy, 19. Meanwhile, Kaj says, ​“Whether I’m getting a new phone or if I want an opinion on a company, I’ll look it up on TikTok.” Now, 70% of Zs say they only trust brands after they’ve done their own research on them."

About the Author

Kathryn Dawson

Kathryn (she/her) is excited to join the NGPF team after 9 years of experience in education as a mentor, tutor, and special education teacher. She is a graduate of Cornell University with a degree in policy analysis and management and has a master's degree in education from Brooklyn College. Kathryn is looking forward to bringing her passion for accessibility and educational justice into curriculum design at NGPF. During her free time, Kathryn loves embarking on cooking projects, walking around her Seattle neighborhood with her dog, or lounging in a hammock with a book.

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