Anyone with Bad Blood is going to have to Shake It Off...there's no denying the Love Story between the NFL and Taylor Swift. 

Answer: The brand value of the Chiefs and NFL increased around $331 million

Questions:

• In what ways do you think Taylor Swift's appearances at NFL games contributed to the $331 million increase in brand value?
• What are some direct and indirect economic impacts that an increase in brand value can have on a sports team and its surrounding community?
• If you were a marketing executive for the NFL, how would you leverage this increase in brand value for long-term benefits?
• Discuss the ethical considerations in using personal relationships and celebrity status in marketing and brand value enhancement.

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Yahoo!):

"According to Apex Marketing Group data, Swift has produced a $331.5 million "brand value" for the Kansas City Chiefs and the NFL since she started dating Travis Kelce. The data was calculated based on the "reach and impact" of Swift's NFL appearances from Sept. 24 through Jan. 22, 'New York Post' reports. According to Apex President Eric Smallwood, digital content, online news and social media created the most value. For instance, when Swift and Kelce were photographed on a date in October, $166 million was generated."

---------------

Want to learn more about the rationale behind our financial decision making? Check out NGPF's Behavioral Economics unit.

About the Author

Ryan Wood

Ryan is the Partnerships and Adoption Manager for Next Gen Personal Finance’s midwest region. He brings his experience as a former teacher, curriculum designer, and sales and marketing professional to state organizations and school districts in supporting the implementation of their personal financial education efforts. He graduated from the University of Wisconsin-Green Bay and earned his teaching credential from Saint Mary’s University in Winona, Minnesota. He proudly taught at two rural high schools in Wisconsin before transitioning to curriculum design at NGPF, and is now excited to be on the front lines in delivering the best possible financial education in the midwest. He and his wife have three beautiful daughters, each of which inspire him to share the impact of being sound financial stewards both at home and as lifelong learners.

More posts by Ryan