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Anyone with Bad Blood is going to have to Shake It Off...there's no denying the Love Story between the NFL and Taylor Swift.
Answer: The brand value of the Chiefs and NFL increased around $331 million
Questions:
Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.
Behind the numbers (Yahoo!):
"According to Apex Marketing Group data, Swift has produced a $331.5 million "brand value" for the Kansas City Chiefs and the NFL since she started dating Travis Kelce. The data was calculated based on the "reach and impact" of Swift's NFL appearances from Sept. 24 through Jan. 22, 'New York Post' reports. According to Apex President Eric Smallwood, digital content, online news and social media created the most value. For instance, when Swift and Kelce were photographed on a date in October, $166 million was generated."
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Want to learn more about the rationale behind our financial decision making? Check out NGPF's Behavioral Economics unit.
Paying for College Unit Fully Updated with FAFSA Changes
Tax Unit Updated for the Current Tax Filing Year
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Ryan grew up with and maintains a love for learning. He graduated from the University of Wisconsin-Green Bay with a degree in Business Administration and worked in sports marketing for a number of years. After living in Texas, Colorado, Tennessee, and Minnesota, the call of education eventually brought Ryan back to his home state of Wisconsin where he was a Business and Marketing teacher for three years. In his free time he likes to spend time with his wife and daughter, play basketball, read, and go fishing. Now with NGPF, Ryan is excited to help teachers lead the most important course their students will ever take.
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