Feb 08, 2017

Time Launches Coinage, A Video-First Site Dedicated To Personal Finance

From Press Release:

Today, Time Inc. (NYSE:TIME) launches Coinage, a new video-first brand covering personal finance that runs across 22 Time Inc. sites. Coinage will feature 600 short-form videos throughout 2017 to help guide everyday choices consumers make in spending, saving and investing for themselves and their families across all stages of life in a lighthearted and entertaining fashion.

Here are the first three videos they released. Each are between 1-2 minutes:

  • Super Bowl: discusses how much players on the winning Super Bowl team receive and how much they will pay in federal and state taxes. Use as a lead-in to your taxes unit. Good opportunity to discuss the taxes this video DID NOT discuss: Social Security and Medicare.
  • Credit Score: Describes four ways to boost credit scores: pay bills on time, don’t max out on credit cards, make two payments per cycle and report errors on credit report. Good conversation starter which you will need to fill in the gaps, such as why credit scores matter, what’s on a credit report, and how you can access a credit report for FREE.
  • High End House Flip: Interview with house “flipper” and the strategy she uses to profitably buy and sell homes in a short period of time. Given the vagaries of the housing market, not a strategy that I would be encouraging students to pursue. Might be a good question to ask students: Do you think this is a good idea?

Seeing a major media brand, TIME, create a  new brand focused strictly on personal finance demonstrates the interest that millennials have in the topic. We will share videos that would serve a useful purpose in the classroom. They have 600 planned over the next year!

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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